Senior Citizen's Guide to Philadelphia and Suburbs Fall/Winter 2014 - 15 - page 13

SeniorCitizensGuide.com/philly
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spend. In the past, product manufacturers have focused
on trendy products to catch the eye of young consumers
while creating one-size-fits-all solutions for seniors. But
seniors aren’t just one group.
Knowing the customer is key to success with seniors,
just as it is with the population overall. …Companies that
address seniors as discrete segments with unique needs
can position themselves for success in this growing and
increasingly profitable market.”
I am happy to report that some companies do see
the light. Last week, I received a survey with age
segmentation that went to 85. I wondered what forward-
thinking group realized that seniors are not all alike. It
was from a funeral home.
Editorial provided by Margit Novak, Senior Move Manager, Moving Solutions.
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